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Part 1. Anti-Plagiarism Decision in Advertising Campaigns Task: Automation and optimization the effectiveness of back-end processes in digital marketing (online advertising). |
Decision: Application of algorithm of machine training allows: o Effectively counter unwanted advertising campaigns (i.e blocking "false clicks" in banner advertising) o Analysis of similar images allows you not to show the same banners on one page. |
Part 2. Optimizing Advertising Targeting
Results:
o The developed accuracy of determining such images is 97%
o Reduction of costs and time up to 90%
Additional functions:
o The algorithm allows you to select the best advertisements based on user behavior
o Analysis of advertising sites allows you to put tags that define objects, scenes, people and even their actions
o This gives you the ability to show your users more suitable advertising by getting the best conversion
o Analyzing similar images allows you not to display the same banners on one page.